Jarzynka

Brand identity for a Warsaw-based grocer supplying premium fruits, vegetables, oils, and nuts to both walk-in customers and the hospitality sector. Jarzynka stands out through its daily product selection, personally curated by the owner, and a strong commitment to order and cleanliness. The branding reflects this ethos with a minimalist, structured visual language—uncommon for the category. The identity system includes logo, in-store packaging, and signage. A key challenge was designing within the constraints of an intense, predetermined color palette of the building’s facade, which couldn’t be altered. The final result offers a quiet, confident presence that communicates quality through simplicity and precision.