Veila Skincare

Veila, created for individuals seeking gentle, plant-based solutions, merges high-performance skincare with an emotional and sensory experience. This project reflects the belief that beauty can be quiet, intuitive, and rooted in honesty. Veila becomes a visual and tactile expression of calm, imagination, and plant-based relief.​​​​​​​ Each product is wrapped in a unique watercolor illustration - abstract, unidentifiable plants painted in deep greens, olive tones, and hints of turquoise. Together they evoke a dreamlike garden of imagined flora. The packaging system is minimalist and elegant: white surfaces, delicate serif typography, and soft compositions that emphasize both purity and artistic expression. The logotype merges bold stems with a fine, meandering line that completes the missing parts of each letter - a visual metaphor for the harmony between structure and softness, nature and precision.