Bella Donna

Project created for a niche beauty salon, designed as a serene space for women seeking peace, silence, and thoughtful beauty treatments. The goal was to build a minimalist yet warm identity, reflecting the intimate character of the place and the care it offers. A custom sans-serif wordmark with soft geometric forms, modern, clean, and approachable - reflects both professionalism and emotional softness. The chosen palette features graphite, soft gray, pale pink, and goldrose associated with calm, elegance, and femininity. These tones support the soothing, safe environment the salon cultivates. A set of friendly, line-based icons symbolize the studio’s core services: eye, brow, lips, and nails. These minimal illustrations strengthen the brand’s visual language while staying subtle and refined. The printed materials - business cards and pricing sheets were designed using a strict editorial grid. This allowed for a harmonious balance between clarity, structure, and breathing space, emphasizing a high-end yet personal feel. Two soft, abstract patterns were developed to complement the brand, adding texture and softness to print and digital applications. This identity merges contemporary design with emotional subtlety, crafted to resonate with women who value aesthetics, tranquility, and mindful self-care.