Biochemy of Beauty

Biochemy of Beauty brings the power of pure, unadulterated ingredients back into the hands of the consumer, where natural ingredients can be studied, blended, and tested. A brand identity emphasizes purity, nature, and scientific rigor. The logo combines two letters B, simple and clean sans serif with a little touch of natural shaped bubbles and arranged in a way that reflects a chemical element of the periodic table. I chose a color palette of earthy tones in soft, pastel clean whites to evoke a sense of natural purity and scientific precision. Packaging use recyclable materials, with informative labels that detail ingredient properties, usage instructions, and safety precautions. The design is clean and minimalistic, reflecting the brand's commitment to purity and quality. By focusing on the core values of purity, empowerment, and sustainability my main goal was to empower the dedication to quality and the art of DIY formulas, what lead me to: 1. Empower beauty enthusiasts with the role of raw ingredients and precise formulas and tools to create their own personalized skincare and cosmetic products. 2. Empower the movement towards transparency, sustainability, and the purity of crafting one's own beauty solutions. 3. Empower unique and fulfilling experience to every customer who chooses to embark on this journey. 4. Empower customer engagement to share their creations and experiences on social media, fostering a sense of community and shared learning.